Fit Line Vegan Shakes

Fit Line

We were contacted by FitLine to create an animation for its new line of meal replacement shakes. Designed as a convenient option for on-the-go meals, the shakes combine essential vitamins and minerals with plant-based proteins and natural extracts.

For this project, the brand was looking for a young and playful animation. The two main ideas to convey were the energy provided by the shakes and the natural origin of their key ingredients. For the look and feel, we created bold, dynamic compositions combined with natural elements, dusty colors and grainy textures.